ERIX for coaching institutes

A week from enquiry to admission

Here is a normal week for a coaching institute in Indore:

• At 9:40 pm on 11 Oct, a parent fills in your admission form from the link you shared on WhatsApp and lands in the first stage of your pipeline.
• The Welcome Journey sends them a WhatsApp message straight away and another the next day.
• They book a counselling session for Sat, 17 Oct, 10:00 am on your booking page, and nobody else can take that time.
• They ask about batch timings on WhatsApp. Your counsellor answers from the inbox and drags their card forward.
• You move the card to Admission confirmed and a WhatsApp confirmation goes out.

Answers at 10:30 pm

A coaching institute in Vijayawada adds its batch timings, its fee chart (₹18,000 for the JEE foundation course) and its address to AI knowledge. When a parent asks at 10:30 pm, “What time is the Sunday batch?”, the AI answers from the timings in seconds. When another parent writes, “I want a refund for the crash course,” the AI doesn't answer: the chat goes to the team with the reason Refunds, and the counsellor calls back.

Your institute's tone

Give the agent a persona, such as a friendly counsellor who always asks which class the student is in. It replies in the language the parent writes in, whether that's Telugu, Hindi or English. Start with replies as drafts your counsellors send, and check its answers in Answer review before you let it reply on its own.

Follow-ups that don't depend on memory

Send a WhatsApp message, then wait for a reply. If the parent answers, the chat is in your counsellors' inbox; if nobody replies in three days, a gentle follow-up goes out on its own.

New-batch announcements

Announce a new batch with a WhatsApp broadcast, using a template WhatsApp has approved, and pick who gets it, such as parents tagged jee-2027. Because ERIX uses your own WhatsApp account, Meta bills you directly and ERIX adds no markup.