WhatsApp broadcast limits, explained

Meta's daily limit

Meta limits how many different customers a business can start conversations with in a rolling 24 hours. New numbers start lower, and the limit rises as you send messages people want and keep a good quality rating. Meta changes the tiers from time to time, so check your current limit in WhatsApp Manager rather than relying on a number on a blog.

What moves the limit

Meta looks at your quality rating, which drops when people block or report your messages. Send offers to people who expect them and keep templates short and useful, and the limit tends to rise; a poor rating can hold it back. Your rating is shown in WhatsApp Manager.

Marketing, utility and authentication

WhatsApp files every template as Marketing, Utility or Authentication, and Meta charges each category differently. Meta's rates for India change, so check its current rate card before you plan a big send.

Before a big send

A few checks keep a festive broadcast from hurting your number:

• Check your current limit and quality rating in WhatsApp Manager
• Send to people who know you and expect the offer, not a bought list
• Keep the template short, useful and clearly from your business
• On a new number, start with smaller sends and grow as the limit rises
• Check Meta's current rate card so the cost isn't a surprise

Broadcasts in ERIX

In ERIX, a broadcast uses a template WhatsApp has approved and goes to the contacts you pick, such as everyone with a tag. Because you connect your own WhatsApp account, Meta bills you directly and ERIX adds no markup. Broadcasts wait out quiet hours in Indian time.