ECODrIx (ERIX) vs DoubleTick
DoubleTick (by QuickSell, Mumbai) is a mobile-first WhatsApp platform for large sales and support teams: one inbox across hundreds of WhatsApp numbers, team hierarchy, AI agents, SLA tracking, masking of sensitive data, and embedding inside CRMs such as Salesforce, Bitrix24, HubSpot and Zoho with two-way sync. ERIX is aimed at SMBs that don't have a CRM to embed into: the pipeline, bookings and automation come built in.
Side by side: ERIX and DoubleTick
| What | ECODrIx (ERIX) | DoubleTick |
|---|---|---|
| WhatsApp API | Official Meta WhatsApp Business Platform (Cloud API). | Official Meta WhatsApp Business API; Meta Technology Partner. |
| Built-in CRM (pipeline, deals, bookings) | Built in: contacts, pipeline board, forms and bookings. GST invoices and projects are coming soon. | Works inside your existing CRM: embedded inbox, deep links and two-way sync with Salesforce, Bitrix24, HubSpot, Zoho and LeadSquared. |
| No-code automation | ERIX Flow: starts on leads, stages, forms, messages and bookings, with Wait for a reply, approvals and AI replies. | Bot Studio for no-code bots and workflows, lead auto-assignment and working-hours replies. |
| AI agent on your chats | Answers from your own price list and hours, drafts what it isn't sure of, and hands refunds and complaints to a person. | Agent Studio for AI agents trained on your data, plus AI chat and call summaries, reminders and sentiment tracking. |
| Meta's WhatsApp charges | Your own WhatsApp account: Meta bills you directly, and ERIX adds no markup. | Check how DoubleTick passes Meta's charges on before you compare totals. |
| Best-fit user | Pan-India SMBs and agencies wanting one platform. | Large sales and support teams with many numbers and an existing CRM. |
DoubleTick details last checked on 27 Oct 2026. Competitor plans change often, so check their site for current features and prices.
Which one fits you
Pick DoubleTick if
Enterprises and large sales teams running many WhatsApp numbers, with an existing CRM and strict governance needs.
Pick ERIX if
SMBs that want the CRM and automation built in, rather than a WhatsApp layer on top of another CRM.
What ERIX adds around the messaging
Every provider here uses Meta's official WhatsApp platform. These are the parts ERIX builds around it, all on one contact record.
Before you switch
- List the tools you pay for today next to WhatsApp, such as a CRM, invoicing and a booking app.
- Note which WhatsApp templates you rely on; they need WhatsApp's approval on your number.
- Plan the number move with your current provider, since a number works with one provider at a time.
What stays the same
Your WhatsApp Business number, Meta's message charges and the 24-hour reply window work the same way on every official provider. What changes is what you can do with each conversation after it arrives.
ERIX and DoubleTick: common questions
Other comparisons
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- ECODrIx vs InteraktECODrIx (ERIX) vs Interakt for Indian SMBs: Interakt (Jio Haptik) leads on Shopify commerce; ERIX builds bookings into the CRM.
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